Custom Shopify guided shopping journey designed for a high end multi-brand store located in Auckland, New Zealand.

This project involved designing a custom Denim Guide for FABRIC. The primary goal of this project was to create a guided shopping experience for their customers to select the best fit jeans, providing decision prompts, collection filtering and styling tips. The design was implemented to an existing site design so ensured the key brand treatment and elements were refelcted.

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FABRIC
Shopify Custom Design
UX / UI Design
2021