Typeface design based on the topic of urban sprawl in Auckland. This typeface focuses on human nature and interactions, through graphic elements of expansion and growth.
The use of pattern and repetition imply the concept of urban sprawl, while creating erratic and inconsistent letter forms. Urban sprawl can provide immense opportunities for designers, but we must ensure we design with social and environmental sustainability in mind. We should question what it means to have a sense of place, by putting people and communities at the forefront of design.