Developed a brand identity for Pocket Square while working within the internal design team and collaborating with the senior leadership team.


The aim of rebranding Pocket Square was to develop and enhance the existing brand through improvements made to the brand logomark, logotype, typefaces, and colour palette. In addition to this, developing a graphic system and icon library as well as visual direction for showcasing client work on digital platforms.

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Pocket Square
Brand Identity

2022