Claudia HentyProfile
Recent Projects Portfolio



1
UX/UI
Acorn Furniture
2023
2
UX/UI
Blunt Umbrellas
2023
3
UX/UI
Hyoumankind
2023
4
UX/UI
Stay Healthy
2023
5
UX/UI
Superette
2022
6
UX/UI
Bendon
2022
7
UX/UI
Baya
2021
8
UX/UI
Furtex
2021
9
UX/UI
moochi
2020
10
Brand & Digital
Proppel
2023
11
Brand & Digital
Pocket Square
2022
12
Brand & Digital
Studio Yumi
2020
13
Brand & Digital
A&C Homestore
2019
14
Brand & Digital
The Poi Room
2018
15
Photography
A&C Homestore
2019
16
Photography
Film Photography
2019
17
Photography
Film Photography
2018
18
Print
Present Tense: Wāhine Toi Aotearoa
2019
19
Print
Cause for Effect
2019
Superette
Shopify Plus
UX / UI Design
2022Agency
Pocket Square
Contributors
Lance O’Grady
Eben Hafkamp

View Site

Custom Shopify Plus website redesign for one of New Zealand’s largest fashion retailers.

This project involved a full custom design, large-scale integration, and replatforming. As the design lead, I oversaw concepting, design rollout, development scoping, and QA. The primary goal of this project was to create a customer-centric experience through personalization, custom user experiences, and improved site UX. The site also aimed to highlight strong brand elements, lifestyle content, aswell as a wide product range.