UX/UI
2025
UX/UI
2025
UX/UI
2024
UX/UI
2024
UX/UI
2024
UX/UI
2023
UX/UI
2023
UX/UI
2023
UX/UI
2023
UX/UI
2022
UX/UI
2022
UX/UI
2021
UX/UI
2021
UX/UI
2020
Brand & Digital
2023
Brand & Digital
2022
Brand & Digital
2020
Brand & Digital
2019
Print
2019
Print
2019
Shopify
UX / UI Design
2025
The Working Party
The Working Party
A custom design focused on elevating brand storytelling and translating LEO LIN’s distinct visual identity into a refined digital experience. The goal was to create a site that felt immersive, editorial and emotionally engaging while maintaining strong ecommerce performance.
As lead designer, this project shaped narrative-driven collection pages, considered typography systems and subtle micro-interactions that enhanced movement without distracting from product. Transparency and craftsmanship were key themes, with storytelling woven throughout product detail pages to deepen brand connection. The result is a visually rich yet highly functional ecommerce experience that balances luxury aesthetics with conversion-led design.