1
UX/UI
Mega Music
2025

2
UX/UI
LEO LIN
2025

3
UX/UI
Saddlery Brands
2024

4
UX/UI
Kennedy Watches
2024

5
UX/UI
Gingham & Heels
2024

6
UX/UI
Acorn Furniture
2023

7
UX/UI
Blunt Umbrellas
2023

8
UX/UI
Hyoumankind
2023

9
UX/UI
Stay Healthy
2023

10
UX/UI
Superette
2022

11
UX/UI
Bendon
2022

12
UX/UI
Baya
2021

13
UX/UI
Furtex
2021

14
UX/UI
moochi
2020

15
Brand & Digital
Proppel
2023

16
Brand & Digital
Pocket Square
2022

17
Brand & Digital
Studio Yumi
2020

18
Brand & Digital
A&C Homestore
2019

19
Print
Present Tense: Wāhine Toi Aotearoa
2019

20
Print
Cause for Effect
2019

LEO LIN
Shopify
UX / UI Design
2025
Agency
The Working Party
Contributors
The Working Party 

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Custom Shopify design for Australian fashion label LEO LIN.

A custom design focused on elevating brand storytelling and translating LEO LIN’s distinct visual identity into a refined digital experience. The goal was to create a site that felt immersive, editorial and emotionally engaging while maintaining strong ecommerce performance.

As lead designer, this project shaped narrative-driven collection pages, considered typography systems and subtle micro-interactions that enhanced movement without distracting from product. Transparency and craftsmanship were key themes, with storytelling woven throughout product detail pages to deepen brand connection. The result is a visually rich yet highly functional ecommerce experience that balances luxury aesthetics with conversion-led design.