1
UX/UI
Acorn Furniture
2023

2
UX/UI
Blunt Umbrellas
2023

3
UX/UI
Hyoumankind
2023

4
UX/UI
Stay Healthy
2023

5
UX/UI
Superette
2022

6
UX/UI
Bendon
2022

7
UX/UI
Baya
2021

8
UX/UI
Furtex
2021

9
UX/UI
moochi
2020

10
Brand & Digital
Proppel
2023

11
Brand & Digital
Pocket Square
2022

12
Brand & Digital
Studio Yumi
2020

13
Brand & Digital
A&C Homestore
2019

14
Brand & Digital
The Poi Room
2018

15
Photography
A&C Homestore
2019

16
Photography
Film Photography
2019

17
Photography
Film Photography
2018

18
Print
Present Tense: Wāhine Toi Aotearoa
2019

19
Print
Cause for Effect
2019

Acorn Furniture
Shopify
UX / UI Design
2023
Agency
Studio Almond
Contributors
Monica Murton
Alex Murton
Nauman Samejo
Daisy Zou
Seo Young Lee

View Site

Custom Shopify website design for one of New Zealand’s largest specialist furniture suppliers.

This project involved a full custom design and replatform. As Senior UX UI Designer, I was involved across UX, UI concepts, UI rollout, development handover, QA and project management. The primary goal of this project was to create a clean and simple user journey implementing updated branding while improving site UX and customer engagement. The site goal was to improve user experience by utilising comprehensive product detail specs, collection views and case study imagery.

Blunt Umbrellas
Shopify Plus
UX / UI Design
2023
Agency
Studio Almond
Contributors
Monica Murton
Alex Murton
Seo Young Lee
Nauman Samejo

Recognition
Best Awards Gold in Digital
Large Scale Websites

View Site
    Custom Shopify website design for New Zealand
    based product design company.

This project involved a full custom design and support hub integration. As Senior UX UI Designer, I was involved across UX, UI concepts, UI rollout, development handover, QA and project management. The primary goal of this project was to create a bold and interactive user journey implementing updated branding while improving site UX and customer engagement.

Hyoumankind
Shopify
UX / UI Design
2023
Agency
Studio Almond
Contributors
Monica Murton
Alex Murton
Daisy Zou
Nauman Samejo

View Site
Custom Shopify website design for a New Zealand based bespoke orthopedic pillow company.

This project involved a full custom design and replatforming. As Senior UX UI Designer, I was involved across UX, UI concepts, UI rollout, development scoping, QA and project management. The primary goal of this project was to create an immersive and bespoke customer experience through stronger brand presence and improved user experience to increase conversion rates (CRO).

Stay Healthy
Shopify
UX / UI Design
2023
Agency
Studio Almond
Contributors
Monica Murton
Alex Murton
Seo Young Lee

Site coming  soon

Custom Shopify website design for a Hong Kong based wellness and skincare ecommerce site.

This project involved a full custom design and replatform. As Senior UX UI Designer, I was involved across UX, UI concepts, UI rollout, development handover, QA and project management. The primary goal of this project was to create a simple and clean site which was more inline with updated branding and improved overall site UX. The site goal was to appeal to a Hong Kong based market while allowing users to browse the site in both English and Chinese.

Superette
Shopify Plus
UX / UI Design
2022
Agency
Pocket Square
Contributors
Lance O’Grady
Eben Hafkamp

View Site

Custom Shopify Plus website redesign for one of New Zealand’s largest fashion retailers.

This project involved a full custom design, large-scale integration, and replatforming. As the design lead, I oversaw concepting, design rollout, development scoping, and QA. The primary goal of this project was to create a customer-centric experience through personalization, custom user experiences, and improved site UX. The site also aimed to highlight strong brand elements, lifestyle content, aswell as a wide product range.

Bendon
Shopify
UX / UI Design
2022
Agency
Pocket Square
Contributors
Lance O’Grady
Lucas Sa

View Site
Custom Shopify website redesign for a large Australian lingerie brand.

This project involved a full custom design and replatforming. As the design lead, I undertook design rollout, development scoping, and QA. The primary goal of this project was to improve overall site UX and brand consistency across the site.

Baya
Shopify
UX / UI Design
2021
Agency
Pocket Square
Contributors
Lance O’Grady
Samantha Yong

View Site
Custom Shopify Plus website redesign of a large New Zealand furniture & homeware brand.

Furtex
Shopify
UX / UI Design
2021
Agency
Pocket Square
Contributors
Lance O’Grady
Samantha Yong

View Site
Custom Shopify Plus website redesign of a large New Zealand furniture wholesaler and B2B businesses.

moochi
Shopify Plus
UX / UI Design
2020
Agency
Pocket Square
Contributors
Lance O’Grady
Anna Marshall Phillips


View Site
Custom Shopify Plus website redesign for one of the New Zealand’s largest fashion brands.

Full custom design project, large scale integration and replatform project. As the head designer involved from concepting, design build through to development scoping and QA. This custom project focussed on a customer focussed experience by implementing key personalisation components, strong focus on personalised customer experiences, improved site UX, while heroing lifestyle content and a wide product range.

Proppel
Brand Identity
2023
Freelance
Credit
Liz Vaudrey
Nick Vaudrey

View Site
Developed a logo design and colour palette for the property investment portfolio app Proppel. Proppel allows users to manage, track, and analyse their real estate assets with an intuitive web-application, designed to save time and maximise profitability.

Bold, modern, architecturally focussed. The brand colour palette is warm, approachable and bright. The logo mark emulates architectural structures, the incasement of folders reiterating the function behind the app and organisation.