Custom Shopify Plus website redesign for one of the New Zealand’s largest fashion brands.

Full custom design project, large scale integration and replatform project. As the head designer involved from concepting, design build through to development scoping and QA. This custom project focussed on a customer focussed experience by implementing key personalisation components, strong focus on personalised customer experiences, improved site UX, while heroing lifestyle content and a wide product range.

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Shopify Plus Custom Design
UX / UI Design