1
UX/UI
Mega Music
2025

2
UX/UI
LEO LIN
2025

3
UX/UI
Saddlery Brands
2024

4
UX/UI
Kennedy Watches
2024

5
UX/UI
Gingham & Heels
2024

6
UX/UI
Acorn Furniture
2023

7
UX/UI
Blunt Umbrellas
2023

8
UX/UI
Hyoumankind
2023

9
UX/UI
Stay Healthy
2023

10
UX/UI
Superette
2022

11
UX/UI
Bendon
2022

12
UX/UI
Baya
2021

13
UX/UI
Furtex
2021

14
UX/UI
moochi
2020

15
Brand & Digital
Proppel
2023

16
Brand & Digital
Pocket Square
2022

17
Brand & Digital
Studio Yumi
2020

18
Brand & Digital
A&C Homestore
2019

19
Print
Present Tense
2019

20
Print
Cause for Effect
2019

Superette
Shopify Plus
UX / UI Design
2022
Agency
Pocket Square
Contributors
Lance O’Grady
Eben Hafkamp

View Site

Custom Shopify Plus website redesign for one of New Zealand’s largest fashion retailers.

This project involved a full custom design, large-scale integration, and replatforming. As the design lead, I oversaw concepting, design rollout, development scoping, and QA. The primary goal of this project was to create a customer-centric experience through personalization, custom user experiences, and improved site UX. The site also aimed to highlight strong brand elements, lifestyle content, aswell as a wide product range.