UX/UI
2025
UX/UI
2025
UX/UI
2024
UX/UI
2024
UX/UI
2024
UX/UI
2023
UX/UI
2023
UX/UI
2023
UX/UI
2023
UX/UI
2022
UX/UI
2022
UX/UI
2021
UX/UI
2021
UX/UI
2020
Brand & Digital
2023
Brand & Digital
2022
Brand & Digital
2020
Brand & Digital
2019
Print
2019
Print
2019
Shopify
UX / UI Design
2025
The Working Party
The Working Party
This project focused on evolving an existing Horizon theme build into a more robust, scalable ecommerce experience. As Senior UX/UI Designer, I led theme customisation across navigation, filtering and product discovery, working within platform constraints to deliver a high-performing retail site.
The primary goal was to simplify browsing across a large and complex catalogue. A fully customised mega menu was introduced to support instrument categories, brands and educational pathways, alongside bespoke collection filtering to improve findability and reduce friction in the purchase journey. The outcome was a clearer navigation structure, improved product discovery and a more intuitive shopping experience for both beginners and professionals.