UX/UI
2025
UX/UI
2025
UX/UI
2024
UX/UI
2024
UX/UI
2024
UX/UI
2023
UX/UI
2023
UX/UI
2023
UX/UI
2023
UX/UI
2022
UX/UI
2022
UX/UI
2021
UX/UI
2021
UX/UI
2020
Brand & Digital
2023
Brand & Digital
2022
Brand & Digital
2020
Brand & Digital
2019
Print
2019
Print
2019
Shopify
UX / UI Design
2024
The Working Party
The Working Party
This project focused on reimagining the product detail experience across three distinct equestrian brands: Arena, Bates and Wintec. The objective was to create a unified UX framework while preserving each brand’s individual positioning and tone.
Developed a scalable multi-brand design system in Figma using variables and theme tokens, enabling consistent layouts, components and interaction patterns while allowing flexible brand theming across colour, typography and visual expression. The redesigned PDP prioritised technical specifications, fit guidance and education, presenting complex product information in a structured and accessible way.