1
UX/UI
Mega Music
2025

2
UX/UI
LEO LIN
2025

3
UX/UI
Saddlery Brands
2024

4
UX/UI
Kennedy Watches
2024

5
UX/UI
Gingham & Heels
2024

6
UX/UI
Acorn Furniture
2023

7
UX/UI
Blunt Umbrellas
2023

8
UX/UI
Hyoumankind
2023

9
UX/UI
Stay Healthy
2023

10
UX/UI
Superette
2022

11
UX/UI
Bendon
2022

12
UX/UI
Baya
2021

13
UX/UI
Furtex
2021

14
UX/UI
moochi
2020

15
Brand & Digital
Proppel
2023

16
Brand & Digital
Pocket Square
2022

17
Brand & Digital
Studio Yumi
2020

18
Brand & Digital
A&C Homestore
2019

19
Print
Present Tense: Wāhine Toi Aotearoa
2019

20
Print
Cause for Effect
2019

Saddlery Brands
Shopify
UX / UI Design
2024
Agency
The Working Party
Contributors
The Working Party 

Arena
Bates
Wintec
Product detail page redesign and multi-brand design system for a global saddlery portfolio.

This project focused on reimagining the product detail experience across three distinct equestrian brands: Arena, Bates and Wintec. The objective was to create a unified UX framework while preserving each brand’s individual positioning and tone.

Developed a scalable multi-brand design system in Figma using variables and theme tokens, enabling consistent layouts, components and interaction patterns while allowing flexible brand theming across colour, typography and visual expression. The redesigned PDP prioritised technical specifications, fit guidance and education, presenting complex product information in a structured and accessible way.