Custom Shopify Plus website redesign for one of New Zealand’s largest fashion retailers.

This project involved a full custom design, large-scale integration, and replatforming. As the design lead, I oversaw concepting, design rollout, development scoping, and QA. The primary goal of this project was to create a customer-centric experience through personalization, custom user experiences, and improved site UX. The site also aimed to highlight strong brand elements, lifestyle content, aswell as a wide product range.

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Shopify Plus Custom Design
UX / UI Design