Claudia HentyProfile
Recent Projects Portfolio



1
UX/UI
Acorn Furniture
2023
2
UX/UI
Blunt Umbrellas
2023
3
UX/UI
Hyoumankind
2023
4
UX/UI
Stay Healthy
2023
5
UX/UI
Superette
2022
6
UX/UI
Bendon
2022
7
UX/UI
Baya
2021
8
UX/UI
Furtex
2021
9
UX/UI
moochi
2020
10
Brand & Digital
Proppel
2023
11
Brand & Digital
Pocket Square
2022
12
Brand & Digital
Studio Yumi
2020
13
Brand & Digital
A&C Homestore
2019
14
Brand & Digital
The Poi Room
2018
15
Photography
A&C Homestore
2019
16
Photography
Film Photography
2019
17
Photography
Film Photography
2018
18
Print
Present Tense: Wāhine Toi Aotearoa
2019
19
Print
Cause for Effect
2019
Proppel
Brand Identity
2023Freelance
Credit
Liz Vaudrey
Nick Vaudrey

View Site Developed a logo design and colour palette for the property investment portfolio app Proppel. Proppel allows users to manage, track, and analyse their real estate assets with an intuitive web-application, designed to save time and maximise profitability.

Bold, modern, architecturally focussed. The brand colour palette is warm, approachable and bright. The logo mark emulates architectural structures, the incasement of folders reiterating the function behind the app and organisation.

Pocket Square
Brand Identity
2022Agency
Pocket Square
Contributors
Raaya  Pathare Developed a brand identity for Pocket Square while working within the internal design team and collaborating with the senior leadership team.

The aim of rebranding Pocket Square was to develop and enhance the existing brand through improvements made to the brand logomark, logotype, typefaces, and colour palette. In addition to this, developing a graphic system and icon library as well as visual direction for showcasing client work on digital platforms.

Studio Yumi
Brand Identity
2020Freelance
Credit
Georgia Wilkinson
Developed a brand identity for Studio Yumi, an agency which focuses on creative digital marketing & e-commerce enhancement for design-led brands. 

The aim of the project was to develop Studio Yumi’s brand identity to encapsulate the brand’s ethos and reflect the work of Studio Yumi’s clients, while ensuring the brand remains minimal, approachable and current. Developing the Studio Yumi brand into a stronger, and more refined identity, allowing for the development of printed and digital collateral to be used in a range of contexts.

A&C Homestore
Brand & Digital
2019Produced graphic design collateral for A&C Homestore.

Designed a range of print and digital collateral, such as in-store POS signage, seasonal catalogues, packaging design, website banners and social media content.